IAB categorization
Interactive Advertising Bureau (IAB)
taxonomy has more than 20 tier-1 and more than 350 tier-2 categories. When you enter a URL in the text box to the right and hit submit, our cloud-based system fetches the content of the webpage, runs through our content categorization and brand safety algorithms and shows the top 5 tier-1 and tier-2 IAB categories. We also provide a brand safety score.
Brand safety
Brand safety makes sure the content of the webpage on which an ad is shown is suitable for the message. Our brand safety algorithms check for adult content, crime and violence, accidents and emergencies, natural disasters, and hate speech. For each of these categories we provide a score from 0 to 100. We further provide three ranges for the score that reflect how safe the content is with respect to that category.
Sentiment analysis
Sentiment analysis refers to determining the polarity or the affective state of the document. For sentiment analysis we provide a score between 0 and 100 and three ranges that correspond to positive, negative, and neutral sentiment.
Available through our API
Our content categorization and brand safety solutions are available through our API. Please
contact us for more details.
